About sherrie b.

True style is timeless; designer fashion endures the test of time.


sherrie b is more than just a company – she’s a real person.

Sherrie Badkoubehi is a fashion industry executive, style maven and mother.  After switching focus from fashion to family following the birth of her son, Sherrie realized she couldn’t ignore her love for fashion, and the industry surrounding it.  Having successfully navigated the first years of motherhood, her gaze turned back to style, and she  began exploring ways of re-entering the world of fashion- without giving up family time.

The result is sherrie b – a style and retail consultancy built on years of experience in the industry. From dressing A-list celebs (and regularly raiding their closets) to running successful international retail boutiques and brands, Sherrie brings her background – and her heart – to everything she does.

This devotion forms the core of sherrie b, alongside timeless style; classic elegance; and uncompromising quality.  These values shaped our philosophy – and they’re the reason the company was created.


Our Team

At sherrie b, we put customers first.  Our team is dedicated to giving you a great experience- whether we’re helping you refine your wardrobe; sourcing the perfect vintage handbag; or partnering with you to open a dozen stores around the world.  We’re here because of you and our focus is your success.

Our team members come from diverse backgrounds in fashion; retail management, merchandising and operations; marketing; and more.  We take the time to explore exactly what our clients need, then bring together our best people for the task.  If our team isn’t perfect for your project, we’ll call on our short-list of trusted partners, to ensure you’re getting the best in the business.

Jason Salzenstein

Jason Salzenstein is a Fashion Editor, Creative Director, Media Personality and resident Style Detective at Sherrie B.  Jason has extensive buying, merchandising and management experience, with both national retailers (Banana Republic) as well as premium luxury brands and boutiques (Dolce and Gabbana).  A ceaseless shopper, Jason’s personal retail connections and compendious search techniques have earned him the nickname “Style Sleuth.”

Joel Ingwaldson

Joel Ingwaldson, our resident jewelry expert,  has many years experience sourcing precious stones and working with jewelry designers and artisans to create both original designs for retailers as well as custom one-of-a-kind creations.